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Scent Marketing in Floristry

November 15, 2020 by Linda Wise

Psychology of Smell and Consumer Behavior

Scent Marketing in Floristry

In this blog post, we talk about the concept of scent. Then we see how it plays a role in managing a business, especially in the field of floristry.

We dive deep into the connection of our sense of smell with the tendencies of human behavior. We learn the impacts that scent has on the decision making practices of clients. This includes how useful it is in converting window shoppers into actual buyers.

First, we go over the study of the psychology of smell and how it affects people’s actions and behavior. We also see its influence on their purchases and preferences among a variety of products.

Next, we look over a list of common scents and the common feelings and meanings linked to them. We talk about how retail and big corporate stores realized that and used it for their favor.

Finally, we look into the concept of scent marketing for business. We cover how business owners use the element of fragrance. After that, we see how they use flower scents in marketing and boost their sales rates.

Interested in a formal course on floristry? Want to get authorized as an expert on everything related to the field? We got you!

Look into these professional bodies and colleges in floristry. Some good examples are the American Institute of Floral Designers of the AIFD (www.aifd.org), the Society of American Florists (www.safnow.org), the American Floral Endowment (www.endowment.org). You can also look at similar organizations offering programs specializing in floristry.

 

Scent and Human Behavior

 

Studies have shown that smell is intricately tied to the brain’s section for memory. Plus, most people keep memories stretching back to their childhood and formative years.

Given that, scent can affect individuals’ behavior and their decision making processes. In fact, specific scents can trigger particular memories.

Therefore, scent has a tendency to steer them towards some choices more than others. This, of course, depends on what exact memory the scent brought up.

Because of their fragrant smell, flowers complement a place’s aesthetic and theme. This is particularly true for weddings, funerals, and romantic occasions.

Wedding organizers usually enlist the help of florists. For one, florists provide bouquets and boutonnieres to match the theme and motif. There is also care in selecting flowers that smell as lovely and sweet as the event it decorates.

Funeral homes usually receive flower ornaments for services. in hopes of exuding happier and comforting scents for the family in grief.

Romantic dates and anniversaries usually make use of the power of fragrance. Proposals specifically, use flowers to set the mood, leading up to the big question.

No matter the occasion, scent is without a doubt an important part of the entire aesthetic and theme. In fact, it usually sets the mood for the event.

 

Some Common Scents and Meanings

 

Different plants and flowers have a wide variety of meanings associated with them. Here is a list of some common flowers and meanings supplementing them.

Lavender is generally used to induce sleep. Doctors usually prescribe these to people who have trouble sleeping. Sometimes, people also take them to catch a quick snooze during the day.

Studies have shown that jasmine helps put people in a relaxed state. In turn, it helps them get to sleep more quickly.

Conversely, the smell of peppermint energizes people. Gym buffs and runners usually use this to make their workout routines more exciting.

In the same vein, vanilla links to food cravings. Smelling it before a good meal would likely make you hungrier. But, getting a whiff of it after a healthy meal would keep you from snatching that tempting candy bar.

 

Scent Marketing

 

Different scents impact people’s mood and decision making processes. A variety of scents do have different effects on different people. There are particular smells with generally accepted meanings.

The kinds of feelings brought by these flowers, of course, play a critical role in business.

Store owners and managers layout their stores depending on what fragrance they use. They select scents that help get target customers into the shop and buy their goods.

As we know, scents trigger particular memories in people. Yes, they may not instantly remember what took place. But they are bound to feel precisely what they felt when they first smelled it.

Of course, if the scent makes them remember happy times in their life, they are more likely to buy. In fact, studies back this point. Good fragrant choices make clients 300% more likely to get an item or two.

Used in the right way, scent marketing can grow your conversion rates. You can convert window shoppers to actual customers anywhere from 80% to 300%, like one store’s report.

So how do we use it in floral arrangements and flower shops? It’s simple. Organize a meeting with your core team, and lay out your goals and goals for your business. Speak with a marketing specialist (better if you already have one) if possible.

From there, you select a scent to fit your store. This includes your shop’s aesthetic and your target audience.

Most business owners invest in scent diffusers. Yes, even the big established ones.

Why? Because they spread the selected scent in every corner of the shop. This is, of course, another marketing tactic. If they’re lucky, clients will buy their services and products.

After that, it falls to you to monitor the rates of walk-in clients against the actual orders made.

You will likely observe some clients lingering in certain areas of your store. You might also notice certain flowers getting more attention because of the scent. 

Your job then is to note these instances and make adjustments as you move forward. Then, continue to record and make changes until you reach your ideal.

Photo by Darren Nunis

Filed Under: Lifestyle

Top 10 Trendy Floral Arrangements

August 30, 2020 by Linda Wise

Stunning blooms can lift your mood, spruce up spaces, and bring cheer to anyone who looks at them. Having a gorgeous floral arrangement makes people feel more at home because it brings a sense of peace and delight.

But picking the same flowers and bouquets can get rather stale over time. There may be times when you want to think up fresh ideas but just don’t have enough time or energy to do it.

The great news is that flower trends are always changing, which is a great thing! It keeps your decor options as fresh as the flowers you cherish.

Top 10 Trendy Floral Arrangements

So if you’re getting tired of using the same old bunch of flowers for your home, office, or events, we’re here to help! Our lineup of trendy bouquets is sure to catch your eye and revamp any space into an inspired new design.

Interested in a formal course? Want to get authorized as an expert on everything related to flowers? We strongly recommend looking into organizations that offer programs in floristry, such as:

American Institute of Floral Designers
Society of American Florists
American Floral Endowment

Unique Additions

Dried Flowers

Old-school flower lovers might be a bit skeptical of dried flowers. But there’s no denying how trendy they are nowadays!

Their rustic and enchanting look can make any bouquet stand apart from the rest. There are even bouquets made up completely of dried blossoms!

These are perfect for anyone who wants a low-maintenance but dazzling bouquet. Roses, pansies, sunflowers, and baby’s breath make appealing dried blossoms.

Herbs and Foliage

Greens make a bouquet look a lot more natural and textured, while highlighting its vibrant colors!

Herbs like rosemary, sage, mint, and thyme aren’t only for cooking anymore. They also give both flourish and fragrance to any bouquet. Their strong scents draw out the soft and sweet aroma of florals.

Foliage is another standout choice! It brings color, depth, and texture to arrangements. Best examples include ferns, palm leaves, spiky grass, or even branches!

Popular Themes

Minimalist Style

Today’s design trends are all about sleek and unfussy elegance. Floral arrangements have caught up to this popular style!

A lot of bouquets making the most use of a single flower variety, coupled with a handful of leaves or branches. Minimalist bouquets are great for those who love cutting-edge and refined styles!

Heavenly Aromas

Scent isn’t a second thought to floral arrangements! It fills homes and spaces with pleasant smells that give off a sense of calm, comfort, and peace.

It’s also known to relieve sadness and anxiety, making it great for offices or classrooms. Blooms with this aura usually include lavenders, lilacs, gardenias, hyacinths, and wisterias.

Vintage Inspiration

If dramatic glamour is more of your style, vintage bouquets are the way to go! They create a rich, dreamy atmosphere that takes you back to the bygone days.

It also gives any room a sense of timeless luxury. Carnations, tulips, orchids, snowberries, and viburnums have this unique dazzling quality.

Color Palettes

Monochrome

Choosing a specific color for a bouquet makes for a simple yet lovely arrangement!

You can also opt for having blooms of several kinds but with one color. This creates a clean yet dynamic look. They also bring out the color of decor and furniture for a harmonious palette!

Bold Poppin’ Colors

This crowd-pleasing fad is all about fun and vibrance. psychedelics They lighten up any room with a loud, exciting vibe! These are particularly perfect for themed or festive occasions.

Violets, yellows, magentas, reds, and oranges are the go-to hues that pop out and make a statement.

Soft Neutral Hues

For those who like a more low-key, natural look, warm neutrals are also becoming more popular! They have a classic appeal with gentle, earthy colors. The best thing about them is that they bring to mind the beauty and tranquility of nature.

Muted tones also match with a lot of decor, so you won’t have to fret about clashing palettes. Basic hues like whites, pinks, and soft yellows make subtle and elegant bouquets.

Creative Vases

Wood

Rustic is definitely in! Setting bouquets in wood vases or even bowls can make them less stuffy and more down-to-earth.

They’re best for daisies, sunflowers, dahlias, and wildflowers. They also don’t break as easily as glass vases, which is an added bonus to their refreshing and modest look.

Repurposed Home Materials

It’s becoming more and more crucial to be eco-friendly, so why not get creative with your flower vases?

Mason jars, baskets, pitchers, teapots, and old tins can be lovely and even chic alternatives to store-bought vases. This will cut down on waste and get you started on an awesome home project!

Flowers always remind us of growth and renewal. These styles can help you go with a new look and feel that suits your tastes but tests your imagination!

Photo by Sharon Pittaway

 

Filed Under: Lifestyle

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